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Social Media Tools for your Business

Posted: October 19th, 2010 | Author: | Filed under: Social Media | No Comments »

Social media shifted the way we do business over the past couple years. It made it a more even playing field for both small and big businesses. This power tool gives a business the ability to target their customers directly, without having to go through traditional media channels.  There are many social services available to businesses, below is a list of the most important ones.

  • Facebook: with over 500 million users across the world, having a presence on this social network is a must. Facebook is now the standard for social networks. According to Facebook.com “people spend over 700 billion minutes per month” on the social network. Create a page, I’m sure you already have an account, and get your business on there. Invite your friends to like it. Facebook is a great tool to connect, interact, and share with your fans. It allows for a more media rich experience.  This means you can share videos, pictures, and discuss.
  • Twitter: helps small businesses relay small bursts of information to their customers on a real time basis. Twitter is great to offer promotions, talk about your business, and highlight your loyal customers. It can also help you gauge and see what’s being said about your business by other users. Twitter has done a great job summarizing this information on their site: http://business.twitter.com/twitter101
  • Foursquare: is a location based tool that allows its users to “check-in” where they are, and the more times they “check-in” they get to unlock badges and mayorships. Businesses have the opportunity to reward people that frequent their business. If you’re not already on foursquare, chances your business is probably already on there. Claim your business to create offers and start rewarding your loyal customers.
  • WordPress: is a blogging site, there are many platforms that let you spread your thoughts. With a blog, you can write about anything and start to build credibility online about you and your service. Whatever you sell, start talking about it. The internet is filled with content, the majority of users search online first and then look for other means. Blogging lets you be found online and also helps you build credibility in the space you’re discussing.

All the above tools are free to use and will ultimately help your business communicate with your customers.

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